You Have to Believe We Are Magic

7-year old me waving her silver glitter-covered wand (hard to see it in this old-school exposure) and helping her Barbies live their best lives. #bornforthis

“Magic is believing in yourself, if you can do that, you can make anything happen.”

Johann Wolfgang von Goethe


That’s how I often describe coaching.

It feels that way to me and it feels that way to my clients.

Just last week one of my clients resigned from a stagnant, unfulfilling job that she’s had for many years.

In a few weeks she’ll step into a leadership role as employee #3 for a woman-owned startup that is making an impact in ways that are really important to her. 

Six months ago, when we started coaching together, she knew she wanted out of her current position but had no idea what was next. 

In our first visioning session she had this gorgeous vision of all the things she wanted in a dream job.

I know to her it seemed impossible to have all of that. I just smiled knowingly.

Now here she was at the end of our 6-month engagment telling me, “Everything is landing the way I wanted. I got everything I wanted. Everything is coming to me. It feels like I’m a wizard or something.”

There’s that magic!

But magic is a mysterious force and when she thought of it that way there was some uneasiness. Like it could all go “poof!” and go away.

So as I do with all my final coaching sessions, I took her on a journey of the last six months. We looked back over her challenges and accomplishments, her actions and results, her celebrations and insights.

When I was done she saw so clearly that it wasn’t actually mysterious.

It was her. 

She became the person who created the results she had. 

I bet you’re wondering, if it was her then couldn’t she have just done that on her own? Perhaps. 

If you could get all of your results on your own, wouldn’t you have them already?

It’s really hard to see our own thoughts and ways of being when we are viewing them from our current perspective.

This is where it feels a bit magical again…

It was her AND it was coaching. 

What happens in a coaching relationship with a trained coach that is different than other supportive relationships?

Once again, the magic isn’t so mysterious.

We work to access your higher level thinking.

We uncover the ingrained patterns of thought and behavior that have you doing what you’ve always done and begin to create new beliefs so you can see new results.

A good coach challenges you to move from fear-based reaction to intentional action.

As you do that in a guided, supportive, attuned relationship with someone who believes in you, your wisdom and your potential so unconditionally you begin to create internal safety so you can stretch beyond the edges of your comfort zone. 

You get to know that future version of yourself who has the courage and capacity to create what you desire and you start to embody her now.

And when I coach there is usually lots of laughter and a few curse words.

And Love. There’s always Love.

A message I pass on my walk around Lady Bird Lake in Austin.

So maybe it is magic. But we are the ones holding the wand.

As that client reflected on her coaching journey last Saturday she recognized that those results came from her and how she showed up – her new powerful thoughts, the way she conducted her emotional energy, her more compassionate relationship with herself as she took courageous action in the face of uncertainty – and she said:

“It’s so striking [hearing all of that] because It makes me feel even more powerful, even more like a magical wizard.”

It wasn’t going to go away becasue it came from her. 

Now she’s bringing that power to all areas of her life where she wants to create and conjure her desires into being. She has it when she needs to make hard decisions and face challenges with fierce belief in herself.

But she’s not special.

Well, actually, she is. 

She’s infinitely special. And so are you Allison. 

We all are.

Coaching connects you to this power within you.

So what glorious magic would you like to create in your life?

Abracadabra, baby!

With so much love,


P.S. What would you like to create in your life in 6 months? A year?

Imagine me reflecting on our time working together. Whet would I say about you and about how you showed up? What are you believing about yourself? What results did you create? What felt impossible that’s now a reality? What are we celebrating? What impact does this have on your life?

Reply to this email or sign up here for a free, no-obligation coaching consultation and we’ll explore these questions.

You’ll get so much awareness about yourself, where you are in your life and where you want to be. This conversation alone will change you. Are you ready? Let’s go!

Published by allisonburch

Hi there! As a Gottman Certified Educator, I love helping new families navigate the transition to parenthood and supporting them as they create a life they love. I get to live the dream in Austin, Texas with my big-hearted husband and two extroverted boys, where we get to put Gottman's techniques to use daily.

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